Ready To Start Your Website? Be Sure To Include These Must-Have Pages

Business websites begin with a few basic pages and keep growing as the development and marketing teams add more information. An HVAC web design should feature various must-have pages, namely, landing pages, contact, about us and services.

Without these sections, your website will not provide enough information to potential targets visiting your site.

5 Must-Have Pages for HVAC Web Design

Each HVAC business is unique, and pages will vary depending on what your company offers. Web developers should customize the interface to fit the HVAC business, services, brand vision and objectives. Here are five pages to include for an HVAC business website.

1.    Home Page

The homepage is usually the first stop for website visitors and should be informative enough to keep them browsing. An HVAC site should feature a simple, user-friendly page that helps visitors know what HVAC services are offered. It should have the following information:

•    High-quality logo to represent the brand•    High-quality and relevant pictures related to HVAC services•    Contact information of the company•    Working features, forms, widgets and CTAs

An HVAC website homepage controls the first impression and should feature as much information as possible about the products and services offered. This page characterizes a sleek navigation menu and inbound links. 

2.    About Page

The About or About Us page is inseparable from small business websites as it provides a space to connect emotionally with the customers. Businesses use this section to tell a story and describe the journey, services, and value. A typical About US page includes the following: 

•    HVAC business background•    Business ownership information (family-owned, franchise)•    Employee information, including experience and skills•    Call to Action leading to another page on the website

An About us page is a special section where the company can describe its vision, mission, experience, and assurances. Website visitors wishing to know more about the business and its owners will land here to learn about the company. 

3.    Service Page

The service page describes all HVAC services the business offers. Heating and cooling companies should break down the services into specific categories.The site can feature pages describing heating, ventilation, air conditioning, installations, repairs, replacements, and maintenance. 

Having more service and product pages is more effective than listing everything on one page.

4.    Blog Page

Blog posts are informational and vital parts of modern business websites. Post consistently with educational material while incorporating CTAs to capture leads. 

Such pages furnish potential clients with varied info about products and services to help them make informed purchases of HVAC services. 

An HVAC website can blog about AC and furnace installations, repairs, warning signs, purchasing considerations, product comparisons, popular issues, and more. The blog page may also feature business news and updates.

5.    Contact Page

HVAC customers might want to contact the support team for specific issues or general inquiries. A contact page features all communication channels available for use by the firm. Popular contact information for HVAC sites include:

•    Business telephone number•    Valid email address•    On-site contact form•    Live Chat service•    Business FAQs•    Social media links 

Dependable Business Web Design and Marketing 

HVAC contractors should outsource web development to reputable designers like Patriots FBS and online marketers who know what’s required to provide a high-performing website. Each page needs to be designed for users and search engines to drive visitors to your site and convert them into customers.

Leave a Reply