4 Ways Your Website Design Affects SEO

When it comes to SEO, there are so many factors to consider that it can become overwhelming. Focusing on copy and content is important, but there’s something else that’s just as crucial – your website design. Design helps us humans navigate our physical and digital worlds. Without it, we’d be lost, so take a peek at our list of the four top ways website design affects SEO:

1. Image & Graphics Quality

One instant turn-away for the human eye is a visual design that isn’t balanced or aesthetically pleasing. Crystal-clear images are great for catching the eye, but if they take more than a few seconds to load, you’ve lost your advantage. High-quality graphics and images should be scaled down so that they load immediately when the user enters the website. This will increase your conversion rates, the time users spend on the site, and more.

2. Adaptable & Accessible Design

In today’s world, people can visit your site from any device imaginable. You want to encourage this by making the user experience simple across devices. This is known as responsive design and is essential in encouraging a variety of users from different walks of life. Websites optimized for mobile devices excel, as over half of all website traffic today is mobile.

In addition to responsive design, you’ll want to consider things like font size and style, along with colors. You don’t want to create a jarring visual experience for the reader.

3. Less is More

While it may be tempting to experiment with unique design elements or fun colors, it’s best to scale back. Clean, sleek, and simple is the way to go. Why? Think about the message you’re trying to convey with your website. You want to exude an air of professionalism and competence. If your website looks like it was designed by a disorganized, cluttered person, that’s the impression people will have of your company. To avoid such negative impressions, use a minimalistic design. This will allow users to find the information they are looking for quickly and efficiently, thereby increasing your conversion rates.

4. First Impressions Count

Website design is an aesthetics game, and first impressions do make a difference. Humans today are constantly being distracted by various stimuli. When we cannot find our way around easily or feel overwhelmed or bored, you can lose our attention in an instant. To improve your SEO rankings, you want users to spend as much time on your site as possible. That’s why a good website layout also encourages users to continue browsing. You can accomplish this through solid user interface design, a good use of the elements of design, and a speedy server to keep users engaged.

Website Design Solutions for Your SEO Needs

If you’re looking to boost your online presence, look no further than Circle Websites. A Bournemouth-based digital marketing agency, we are highly skilled in developing your brand, increasing your sales, and overall growing your business. Contact us today to learn how our digital solutions can revolutionize your website.

Why You Need a Commercial Backup Generator For Your Business

No matter what line of work you’re in, power outages can put a damper on your operations. Whether you’re concerned about a possible emergency situation or just want peace of mind, a backup generator can allow you to rest easy. Be prepared for anything Mother Nature throws your way by hiring a commercial generator installation service.

Power Through Power Outages

Perhaps most importantly, backup generators allow you to get back to work without missing a beat. You’ll be able to stay in contact with customers over the phone, email, or through other virtual means of communication. Some businesses, like hospitals, restaurants, and banks, rely heavily on generators to assist them in the event of a power outage. Backup generators allow essential businesses and those that operate around the clock to serve the clients who need them.

Avoid Lapses in Security

When your power goes out, your company becomes more vulnerable to thieves. This is especially true during a natural disaster when employees may be at home. With security cameras down and lights out, storms and other power outages present the perfect environment for criminal activity. However, a backup generator keeps the hallways bright, security tapes running, and fire alarm in good working order. 

A Note on Electronic Data

In addition to physical security concerns, these days electronic data is just as important. You don’t want to risk hard drives getting wiped or losing important information from your business’s servers. By installing a commercial generator, you ensure no power interruption is going to erase hours of hard work, according to the experts at Virginia Power Solutions.

Peace of Mind

Along with the obvious benefits during emergency circumstances, a commercial backup generator can also provide you with peace of mind in your daily life. Backup generators are clean, safe appliances. You have the ability to customize your generator to fit your needs and power specifications. The backup generator will also automatically switch on and off according to changes in the power grid, meaning you can rest easy – your machine will do all the work!

Say Goodbye to Power Interruptions

Because your backup generator can transition between power sources seamlessly, your systems won’t experience any interruption in operation. All electronic systems and air conditioning will be kept running at all times. Plus, if you have a sump pump or sewage pump, it will remain fully operational. This feature is important during natural disasters like hurricanes when you’re trying to avoid water damage to your business.

A Semi-Long-Term Solution

If you do find yourself needing to run your generator for days on end, never fear. While backup generators are not designed to be operational all year round (they are, after all, backup), they have no difficulty handling extended power outages. As long as you have enough liquid propane or natural gas to keep the device powered, it can last until power is eventually restored.

Interested in Commercial Generator Installation Service?

Power outages cost the American economy millions of dollars each year. Don’t let your business fall victim to the power grid! Contact a commercial generator installation service to ensure your business is fully prepared to weather the next storm.

Expert Brand Building Tactics For 2021

Are you an aspiring brand that is looking to grow its potential? There are a couple of things to consider when looking to build your brand and attract your ideal consumer. GreyBox Creative, a New York-based brand design agency once stated, “To grow your brand, you need to start by asking yourself the questions of ‘Why?’ and ‘How?'”

In other words, define what your brand’s purpose is and develop a plan to achieve it. Today, we’ll talk about a few tactics on how you can build your brand in 2021. Let’s explore them, shall we?

Define What Your Brand Is All About

As with any business, it’s vital that you define the purpose of your brand. Before doing anything else, this is what you need to focus on first. As Richard Branson once said, “The brands that’ll thrive in the coming years are those that have a purpose beyond profit.” In today’s online world, this could not be more true today.

Having a cool product is great, but you also need a bigger vision that you want your brand to achieve. For instance, Apple seeks to make the best products on earth and leave the world better than they found it. This vision statement by Apple is a great example of the kind of purpose you want for your brand.

Ensure That Your Brand’s Message Is Consistent Throughout

One thing you need to do to ensure success for your brand is work to make its message consistent throughout. The key here is to avoid talking about things that don’t relate to your brand or go against its message. When taking any type of action for your brand, ask yourself these three questions to help ensure consistency. 

  • What does this action mean for your brand?
  • Does this action align with your brand’s message?
  • Are your social media platforms in line with what your brand seeks to accomplish?

Apple does a great job with this. They worked to ensure that their vision statement aligned with their corporate social responsibility strategy. This helped them put an emphasis on being sustainable and eco-friendly while staying on message.

To go a step further, you should also create a style guide for your brand. This helps guide you in each action you’ll take, from choosing a color scheme to positioning your goods. By taking these steps, your brand will benefit as a whole.

Keep An Eye Out On Your Competitors

To succeed at building your own brand, you must also keep an eye on your competitors. After all, you are in the same industry going after the same customers. The key here is to research which of their tactics are working and which aren’t. That way, you’ll know how to position your brand better and improve your own strategy.

A great way to track your competition is with social media monitoring tools like Hootsuite, Sprout Social, and Hubspot. This helps you track the competitors’ social mentions and find ways to help your brand attract the right audience.

Identify The Persona Of Your Target Audience And Work To Address Their Pain Points

A crucial tactic to help build and grow your brand is identifying the persona of your target audience. One thing that this involves is compiling data on your social audience such as age, interests, location, and income. This also involves finding out what their pain points are and coming up with plans to address them. 

When working to address the pain points of your audience, ask yourself these questions.

  • What motivates them?
  • Where are they act in their buying journey?
  • What is keeping them from buying and how can we help them overcome those hurdles?
  • What is their end goal and how can we help fulfill them?

Asking these questions will help your brand develop the best strategy that helps address their pain points. In the end, it will help set the stage towards gaining new customers and grow your brand.

Use The Right Brand Design Agency To Help Grow Your Brand

There’s no doubt that coming up with strategies to help build your brand is key to success. You must also keep an eye on competitors and work to address consumer pain points. That way, you’ll be on a path towards achieving great success for your brand.

All this is something to think about when going with a top brand design agency like GreyBox Creative. This will help go a long way in helping build and transform your brand into that next big thing.