Author: travis

Business websites begin with a few basic pages and keep growing as the development and marketing teams add more information. An HVAC web design should feature various must-have pages, namely, landing pages, contact, about us and services.

Without these sections, your website will not provide enough information to potential targets visiting your site.

5 Must-Have Pages for HVAC Web Design

Each HVAC business is unique, and pages will vary depending on what your company offers. Web developers should customize the interface to fit the HVAC business, services, brand vision and objectives. Here are five pages to include for an HVAC business website.

1.    Home Page

The homepage is usually the first stop for website visitors and should be informative enough to keep them browsing. An HVAC site should feature a simple, user-friendly page that helps visitors know what HVAC services are offered. It should have the following information:

•    High-quality logo to represent the brand•    High-quality and relevant pictures related to HVAC services•    Contact information of the company•    Working features, forms, widgets and CTAs

An HVAC website homepage controls the first impression and should feature as much information as possible about the products and services offered. This page characterizes a sleek navigation menu and inbound links. 

2.    About Page

The About or About Us page is inseparable from small business websites as it provides a space to connect emotionally with the customers. Businesses use this section to tell a story and describe the journey, services, and value. A typical About US page includes the following: 

•    HVAC business background•    Business ownership information (family-owned, franchise)•    Employee information, including experience and skills•    Call to Action leading to another page on the website

An About us page is a special section where the company can describe its vision, mission, experience, and assurances. Website visitors wishing to know more about the business and its owners will land here to learn about the company. 

3.    Service Page

The service page describes all HVAC services the business offers. Heating and cooling companies should break down the services into specific categories.The site can feature pages describing heating, ventilation, air conditioning, installations, repairs, replacements, and maintenance. 

Having more service and product pages is more effective than listing everything on one page.

4.    Blog Page

Blog posts are informational and vital parts of modern business websites. Post consistently with educational material while incorporating CTAs to capture leads. 

Such pages furnish potential clients with varied info about products and services to help them make informed purchases of HVAC services. 

An HVAC website can blog about AC and furnace installations, repairs, warning signs, purchasing considerations, product comparisons, popular issues, and more. The blog page may also feature business news and updates.

5.    Contact Page

HVAC customers might want to contact the support team for specific issues or general inquiries. A contact page features all communication channels available for use by the firm. Popular contact information for HVAC sites include:

•    Business telephone number•    Valid email address•    On-site contact form•    Live Chat service•    Business FAQs•    Social media links 

Dependable Business Web Design and Marketing 

HVAC contractors should outsource web development to reputable designers like Patriots FBS and online marketers who know what’s required to provide a high-performing website. Each page needs to be designed for users and search engines to drive visitors to your site and convert them into customers.

When it comes to SEO, there are so many factors to consider that it can become overwhelming. Focusing on copy and content is important, but there’s something else that’s just as crucial – your website design. Design helps us humans navigate our physical and digital worlds. Without it, we’d be lost, so take a peek at our list of the four top ways website design affects SEO:

1. Image & Graphics Quality

One instant turn-away for the human eye is a visual design that isn’t balanced or aesthetically pleasing. Crystal-clear images are great for catching the eye, but if they take more than a few seconds to load, you’ve lost your advantage. High-quality graphics and images should be scaled down so that they load immediately when the user enters the website. This will increase your conversion rates, the time users spend on the site, and more.

2. Adaptable & Accessible Design

In today’s world, people can visit your site from any device imaginable. You want to encourage this by making the user experience simple across devices. This is known as responsive design and is essential in encouraging a variety of users from different walks of life. Websites optimized for mobile devices excel, as over half of all website traffic today is mobile.

In addition to responsive design, you’ll want to consider things like font size and style, along with colors. You don’t want to create a jarring visual experience for the reader.

3. Less is More

While it may be tempting to experiment with unique design elements or fun colors, it’s best to scale back. Clean, sleek, and simple is the way to go. Why? Think about the message you’re trying to convey with your website. You want to exude an air of professionalism and competence. If your website looks like it was designed by a disorganized, cluttered person, that’s the impression people will have of your company. To avoid such negative impressions, use a minimalistic design. This will allow users to find the information they are looking for quickly and efficiently, thereby increasing your conversion rates.

4. First Impressions Count

Website design is an aesthetics game, and first impressions do make a difference. Humans today are constantly being distracted by various stimuli. When we cannot find our way around easily or feel overwhelmed or bored, you can lose our attention in an instant. To improve your SEO rankings, you want users to spend as much time on your site as possible. That’s why a good website layout also encourages users to continue browsing. You can accomplish this through solid user interface design, a good use of the elements of design, and a speedy server to keep users engaged.

Website Design Solutions for Your SEO Needs

If you’re looking to boost your online presence, look no further than Circle Websites. A Bournemouth-based digital marketing agency, we are highly skilled in developing your brand, increasing your sales, and overall growing your business. Contact us today to learn how our digital solutions can revolutionize your website.