When it comes to SEO, there are so many factors to consider that it can become overwhelming. Focusing on copy and content is important, but there’s something else that’s just as crucial – your website design. Design helps us humans navigate our physical and digital worlds. Without it, we’d be lost, so take a peek at our list of the four top ways website design affects SEO:
1. Image & Graphics Quality
One instant turn-away for the human eye is a visual design that isn’t balanced or aesthetically pleasing. Crystal-clear images are great for catching the eye, but if they take more than a few seconds to load, you’ve lost your advantage. High-quality graphics and images should be scaled down so that they load immediately when the user enters the website. This will increase your conversion rates, the time users spend on the site, and more.
2. Adaptable & Accessible Design
In today’s world, people can visit your site from any device imaginable. You want to encourage this by making the user experience simple across devices. This is known as responsive design and is essential in encouraging a variety of users from different walks of life. Websites optimized for mobile devices excel, as over half of all website traffic today is mobile.
In addition to responsive design, you’ll want to consider things like font size and style, along with colors. You don’t want to create a jarring visual experience for the reader.
3. Less is More
While it may be tempting to experiment with unique design elements or fun colors, it’s best to scale back. Clean, sleek, and simple is the way to go. Why? Think about the message you’re trying to convey with your website. You want to exude an air of professionalism and competence. If your website looks like it was designed by a disorganized, cluttered person, that’s the impression people will have of your company. To avoid such negative impressions, use a minimalistic design. This will allow users to find the information they are looking for quickly and efficiently, thereby increasing your conversion rates.
4. First Impressions Count
Website design is an aesthetics game, and first impressions do make a difference. Humans today are constantly being distracted by various stimuli. When we cannot find our way around easily or feel overwhelmed or bored, you can lose our attention in an instant. To improve your SEO rankings, you want users to spend as much time on your site as possible. That’s why a good website layout also encourages users to continue browsing. You can accomplish this through solid user interface design, a good use of the elements of design, and a speedy server to keep users engaged.
Website Design Solutions for Your SEO Needs
If you’re looking to boost your online presence, look no further than Circle Websites. A Bournemouth-based digital marketing agency, we are highly skilled in developing your brand, increasing your sales, and overall growing your business. Contact us today to learn how our digital solutions can revolutionize your website.