6 Ways to Update your Onsite Content in 2021

The challenges faced during 2020 taught consumers and businesses alike the value of e-commerce. One of the most effective ways to help your business flourish in the post-pandemic economy of 2021 and beyond is to focus on digital advertising. If it’s been a while since you seriously assessed your content, now is the time.

Top Strategies to Improve your Digital Advertising

Does your brand need a refresh in 2021? While an extreme change in branding can be confusing to existing customers, your website may benefit from some updating. Clever logos and trendy color palettes are only a small part of what makes a brand stand out above the rest. Your time and advertising budget is better spent on improving the customer user experience.

It’s difficult to be objective, but try to look at your website from the perspective of a first-time visitor and ask yourself the following questions:

1. Is my technology up-to-date?

Every layer of your technology should be updated and monitored to ensure your website runs optimally and remains secure for you and your customers. The cost of cyberattacks could ruin your business. Keep security software updated and perform regular checks.

2. Does my content apply SEO best practices?

Too many websites fail to rank in searches because they don’t take advantage of basic SEO. Simple things like using commonly searched keywords, adding alt tags, meta tags, and title tags can make a huge difference. And while you’re at it, make sure your content is free of errors and scores high in readability—shoot for an 8th-grade reading level.

3. Is my website ADA accessible?

You may think the answer is automatically yes, but are you sure? Some people with disabilities use the web differently than others. Limiting your site’s accessibility can not only cost you sales but could make you vulnerable to a lawsuit. You can learn more about web accessibility here.

4. Is my website mobile-friendly?

It’s no surprise that “doom scrolling” became a thing in 2020. Americans have grown to love our mobile lifestyles more than ever. If your business doesn’t already have an app, check into a progressive web application or PWA. A PWA is a website that looks and responds like an app but costs less to build.

5. Am I making the most of social media?

Americans spend hours every day interacting with social media. Decisions to visit a website or buy a product are heavily influenced by social media. Being active on all social media is probably the easiest and least expensive way to improve your digital advertising. Start by adding a “share” button to your content.

6. Are the images on my site interesting and up-to-date?

Images are a great way to get attention and encourage visitors to share the content on your site. When possible, use stock images or hire a professional photographer for product photos. Low-quality photos make a site look untrustworthy. Check the images on older blogs and other older content. Images that may have been fine when first used can become tired or even offensive over time.

Just as regular cleaning and rearranging are needed in a brick and mortar store, the content in your e-commerce store needs regular refreshing too. Get ready for record-breaking sales in 2021 by upgrading your digital advertising with these suggestions.

What You Will Need To Tell The Supplier When Ordering Film Cores

Are you a B2B business looking to order film cores from paper core manufacturers? Film cores help you manage the pressures of winding, unwinding, handling, and storing different film types. As you contact your supplier, think about your needs and how certain film cores can help you meet them.

As they say at Crescent Paper Tube, “Go with film cores that are durable and meet your exact specifications. This helps enhance your packaging process and makes your business more productive overall.” 

Today, we’ll discuss a few things you need to tell the supplier when ordering film cores. This ensures you’re getting exactly what you want when it comes to film core material.

Choose The Right Type Of Film Core

Film cores come in many shapes and materials. They can be made of cardboard, plastic, glazed cardboard, or customized. As for film core shapes, they can be circular like you would find when storing movie reels. Other film core types are tube-shaped, as seen with artworks that go through the mail. 

When choosing film cores, make sure that they’re the best fit for your industry. Whether you work in a medical lab or the ag sector, you’ll want to have cores that contain the right material. This will help you best meet the exact needs of your industry work. Also, keep the desires of your customers in mind. This gives you a better idea of which film cores you should use for your products.

Whatever your choice, tell your supplier what you want in terms of film core shape and material.

Make Sure The Film Core Diameter Is the Right Size

There are two things to keep in mind as you choose the right diameter for your film core.

  • The product roll
  • The size of the packaging you’ve chosen

The diameter of a film core can range from less than an inch to several feet across. The appropriate length of diameter depends on what you’re rolling and the type of product you’re producing.

You’ll want to choose a film core diameter that’s wide enough for your product’s roll. If your cores are to be rolled and packaged into boxes, they must fit into that packaging too. Always keep these details in mind when consulting with paper core manufacturers.

Make Sure The Film Core Has The Right Length

When it comes to film core lengths, you need to be as exact as you can. Film cores can be as short as three inches or as long as ten feet. As mentioned earlier, it all depends on the type of product you’re placing on the core. 

One important thing you should know is that you never want to order the wrong core length. This can result in two things that could negatively impact you.

  • Your product could end up being unsupported by the core.
  • Too much core could stick out at both ends of the rolled product.

That’s why you must follow this two-step process so that you’re able to meet your needs.

  1. Research the functional length of the product your company wants to package and sell.
  2. Select and order the right-sized length of film cores based on that research.

Following these steps will help ensure you’re getting the exact amount of film cores needed to meet your business goals.

Order The Right Number Of Film Cores

Are you someone who needs several hundred cores for your main products? Perhaps you have a limited edition product that will require only a dozen cores. Regardless, ask yourself these two questions to gain a better picture of your company’s needs.

  • How much product does your company produce daily?
  • Do you have enough room to store all the extra cores you need in a month?

Whatever your situation is, this will help determine the right amount of film cores you should order for your business.

Keep The Workflow Organized To Ensure A Proper Industrial Shipment Process

When reaching out to your paper core manufacturers, make sure that your workflow organization is a top priority. Make sure you’re taking the right steps in managing your logistics process. This will help you keep better track of your film cores.

A great way to achieve this is to put together a barcode and tracking system. This gives you the ability to know exactly where your cores are being stored and transported at all times. You’ll also be able to manage your storage space better and be on top of your shipments.

That’s why you’ll need to ensure you and your supplier are on the same page in terms of the workflow process.   

Choose Paper Core Manufacturers That Will Best Enhance Your Business Processes 

When ordering film cores, you always want to communicate with your supplier what your exact needs are. Make sure that your paper cores are of the right size, quantity, and quality. You also need to take steps to ensure your shipping process is efficient throughout. These tips will go a long way in helping you meet your most urgent business needs.

As you consider paper core manufacturers like Crescent Paper Tube, make sure they offer your business customized film core options. This will help make your workflow process more efficient and make your business more productive overall.

How often should you update your website for best results?

You’ve just invested significant time, funds, and effort into creating your company’s dream website. Now all you have to do is sit back and wait for the clients to come rolling in. But before you get too comfortable, you should consider the question: Just how often should you be updating your site? The answer depends on various factors, such as the type of update and current digital trends in website design. 

Why Updating is Important

In the past, analytics options were limited. Because of this, meaningful data wasn’t available, so updates usually only occurred every 2-3 years. In today’s digitally dominated world, however, new technology allows you to keep up with your website performance in real-time. This means you have actionable data that can be used to update your site whenever you choose. Some of the most common reasons for updating include:

  • Making your website more user-friendly.
  • Adding new products.
  • Experimenting with new mediums.
  • To address the shifting needs of your client base.
  • When your traffic levels are not where you want them.
  • When you have room in your budget.
  • As an upgrade to set you apart from competitors.
  • To boost your SEO performance.

As you can tell, your reasons for updating and the frequency of these updates will depend on a variety of factors. But here are some general guidelines you can follow when it comes to updating your website.

Website Content & SEO Performance

A steady flow of high-quality, original content is key to growing your brand and increasing your search ranking. That’s why it’s generally recommended to update your site with new written content at least monthly. By constantly monitoring the performance of your website content through ROI, bounce rates, and other data, you can gain a better understanding of what improvements need to be made to your site.

Google loves data and fresh data.  By updating older blogs with fresh data and adding new content as frequently as possible, Google will see your site as an expert in your category.  This is part of Google’s E.A.T. (expertise, authority, and trust)methodology for ranking sites they see as valuable.

Making Use of Growth-Driven Website Design

One big reason businesses update their websites is to increase their financial returns. When you opt for growth-driven site design, you stay more involved with your site, revisiting its design every few months. By regularly assessing your site design’s impact on marketing and sales metrics, you can determine when updates are needed. In the long term, this saves you money on complete site redesigns, which are much more costly than routine website updates. It also permits you to target specific problems that may be holding back your brand, like ineffective link placement.

4 Ways Your Website Design Affects SEO

When it comes to SEO, there are so many factors to consider that it can become overwhelming. Focusing on copy and content is important, but there’s something else that’s just as crucial – your website design. Design helps us humans navigate our physical and digital worlds. Without it, we’d be lost, so take a peek at our list of the four top ways website design affects SEO:

1. Image & Graphics Quality

One instant turn-away for the human eye is a visual design that isn’t balanced or aesthetically pleasing. Crystal-clear images are great for catching the eye, but if they take more than a few seconds to load, you’ve lost your advantage. High-quality graphics and images should be scaled down so that they load immediately when the user enters the website. This will increase your conversion rates, the time users spend on the site, and more.

2. Adaptable & Accessible Design

In today’s world, people can visit your site from any device imaginable. You want to encourage this by making the user experience simple across devices. This is known as responsive design and is essential in encouraging a variety of users from different walks of life. Websites optimized for mobile devices excel, as over half of all website traffic today is mobile.

In addition to responsive design, you’ll want to consider things like font size and style, along with colors. You don’t want to create a jarring visual experience for the reader.

3. Less is More

While it may be tempting to experiment with unique design elements or fun colors, it’s best to scale back. Clean, sleek, and simple is the way to go. Why? Think about the message you’re trying to convey with your website. You want to exude an air of professionalism and competence. If your website looks like it was designed by a disorganized, cluttered person, that’s the impression people will have of your company. To avoid such negative impressions, use a minimalistic design. This will allow users to find the information they are looking for quickly and efficiently, thereby increasing your conversion rates.

4. First Impressions Count

Website design is an aesthetics game, and first impressions do make a difference. Humans today are constantly being distracted by various stimuli. When we cannot find our way around easily or feel overwhelmed or bored, you can lose our attention in an instant. To improve your SEO rankings, you want users to spend as much time on your site as possible. That’s why a good website layout also encourages users to continue browsing. You can accomplish this through solid user interface design, a good use of the elements of design, and a speedy server to keep users engaged.

Website Design Solutions for Your SEO Needs

If you’re looking to boost your online presence, look no further than Circle Websites. A Bournemouth-based digital marketing agency, we are highly skilled in developing your brand, increasing your sales, and overall growing your business. Contact us today to learn how our digital solutions can revolutionize your website.