Expert Brand Building Tactics For 2021

Are you an aspiring brand that is looking to grow its potential? There are a couple of things to consider when looking to build your brand and attract your ideal consumer. GreyBox Creative, a New York-based brand design agency once stated, “To grow your brand, you need to start by asking yourself the questions of ‘Why?’ and ‘How?'”

In other words, define what your brand’s purpose is and develop a plan to achieve it. Today, we’ll talk about a few tactics on how you can build your brand in 2021. Let’s explore them, shall we?

Define What Your Brand Is All About

As with any business, it’s vital that you define the purpose of your brand. Before doing anything else, this is what you need to focus on first. As Richard Branson once said, “The brands that’ll thrive in the coming years are those that have a purpose beyond profit.” In today’s online world, this could not be more true today.

Having a cool product is great, but you also need a bigger vision that you want your brand to achieve. For instance, Apple seeks to make the best products on earth and leave the world better than they found it. This vision statement by Apple is a great example of the kind of purpose you want for your brand.

Ensure That Your Brand’s Message Is Consistent Throughout

One thing you need to do to ensure success for your brand is work to make its message consistent throughout. The key here is to avoid talking about things that don’t relate to your brand or go against its message. When taking any type of action for your brand, ask yourself these three questions to help ensure consistency. 

  • What does this action mean for your brand?
  • Does this action align with your brand’s message?
  • Are your social media platforms in line with what your brand seeks to accomplish?

Apple does a great job with this. They worked to ensure that their vision statement aligned with their corporate social responsibility strategy. This helped them put an emphasis on being sustainable and eco-friendly while staying on message.

To go a step further, you should also create a style guide for your brand. This helps guide you in each action you’ll take, from choosing a color scheme to positioning your goods. By taking these steps, your brand will benefit as a whole.

Keep An Eye Out On Your Competitors

To succeed at building your own brand, you must also keep an eye on your competitors. After all, you are in the same industry going after the same customers. The key here is to research which of their tactics are working and which aren’t. That way, you’ll know how to position your brand better and improve your own strategy.

A great way to track your competition is with social media monitoring tools like Hootsuite, Sprout Social, and Hubspot. This helps you track the competitors’ social mentions and find ways to help your brand attract the right audience.

Identify The Persona Of Your Target Audience And Work To Address Their Pain Points

A crucial tactic to help build and grow your brand is identifying the persona of your target audience. One thing that this involves is compiling data on your social audience such as age, interests, location, and income. This also involves finding out what their pain points are and coming up with plans to address them. 

When working to address the pain points of your audience, ask yourself these questions.

  • What motivates them?
  • Where are they act in their buying journey?
  • What is keeping them from buying and how can we help them overcome those hurdles?
  • What is their end goal and how can we help fulfill them?

Asking these questions will help your brand develop the best strategy that helps address their pain points. In the end, it will help set the stage towards gaining new customers and grow your brand.

Use The Right Brand Design Agency To Help Grow Your Brand

There’s no doubt that coming up with strategies to help build your brand is key to success. You must also keep an eye on competitors and work to address consumer pain points. That way, you’ll be on a path towards achieving great success for your brand.

All this is something to think about when going with a top brand design agency like GreyBox Creative. This will help go a long way in helping build and transform your brand into that next big thing.

What to Look for When Hiring a Digital Marketing Agency

Outsourcing to a digital marketing agency is a big step. You want to be sure you’re making the right decision, as your business’s success hangs in the balance. Check out our list of top things to look for when hiring in the field of digital advertising:

Seek Industry Experience

As the field of digital marketing expands, many agencies choose to specialize in a certain niche. This means they hire and train their employees on the preferred advertising styles and strategies in one particular area. In the long run, specialization is advantageous to you as the client.

If you’re a dentist, try working with a dental marketing agency. If you’re a travel agent, there are marketing agencies available to assist with that as well. You want to stand out in your field and working with someone who understands your mission is the surest way to do so.

Size Matters

In today’s modern world, there are many advertising agencies to choose from. They range in size, from just a few employees to over 200. Which agency you ultimately choose depends on your business needs. If you run a multinational conglomerate, chances are you need a large company to manage your numerous campaigns. As a local business owner, however, a smaller agency can provide you with a more personalized experience, while still covering your advertising bases.

Where do you need help?

Your business needs should be at the center of your search for a digital marketing agency. With that being said, it’s important to examine what exactly those business needs are and how they can be addressed with the help of a digital marketing agency. Some questions you may want to ask yourself include:

  • What kind of services do you expect?
  • What kind of price can you afford to pay?
  • Which areas do they focus on? (SEO, PPC, content creation, etc.)
  • How do you expect to handle communication?

By prioritizing your personal communication styles and your business goals, you’ll set yourself up for a solid professional relationship. This way, you can avoid any hitches or miscommunications down the line.

Look at the Data

You want consistent results time and time again. And who better to deliver them than an agency with a brilliant track record? Reporting and analytics are crucial in today’s world of technology. Ask about an agency’s campaign reporting methods and listen to hear if they pivot directions when a campaign proves ineffective. Adaptability is necessary to achieve success in the world of marketing. Just be cautious – if the numbers sound too good to be true, chances are they probably are!

Examine Their Digital Advertising Roster

If you’re a small company looking to grow with digital advertising, you’ll want to work with an agency that can help you achieve this growth. Looking at an agency’s client roster can help you determine if you’re a good fit with the agency. It will also help you visualize how the company goes about building a brand. Check out testimonials as well, to get an idea of what it’s like to work with the agency.

By following this list of tips, you can help yourself and your business find the advertising agency of your dreams!